{"product_id":"lexus-1","title":"Lexus RZ450","description":"\u003cp data-path-to-node=\"3\"\u003eThis site-specific artistic intervention was created by the Argentinian-Italian artist \u003cb data-index-in-node=\"104\" data-path-to-node=\"3\"\u003eCristina Ghetti\u003c\/b\u003e for the official presentation of the \u003cb data-index-in-node=\"157\" data-path-to-node=\"3\"\u003eLexus RZ 450e\u003c\/b\u003e—the brand's first 100% electric vehicle—during the \u003cb data-index-in-node=\"222\" data-path-to-node=\"3\"\u003eFIACI 2024\u003c\/b\u003e (\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFeria Internacional de Arte Contemporáneo Iberoamericano\u003c\/strong\u003e) in Santo Domingo. The project was a centerpiece of the International Contemporary Art Fair, merging high-performance automotive engineering with the principles of geometric abstraction and kinetic art.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eArtistic Vision \u0026amp; Technique\u003c\/h3\u003e\n\u003cp data-path-to-node=\"4\"\u003eGhetti applied her signature \"cinetismo\" (kineticism) to the vehicle's body, utilizing a sequence of horizontal stripes in gold, and white. This optical pattern is designed to interact with the car's sleek, aerodynamic curves, creating a \"visual vibration\" that simulates movement even when the vehicle is stationary.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eBy deconstructing the car's surface into rhythmic color fields, Ghetti transforms the industrial object into an immersive sculptural piece. The choice of metallic and white tones resonates with the light and energy of the Caribbean setting while highlighting the \"Next Chapter\" design language of the Lexus electric fleet.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003eContext \u0026amp; Significance\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe work was presented as part of a broader cultural moment for the artist in the Dominican Republic, coinciding with her exhibition \u003ci data-index-in-node=\"156\" data-path-to-node=\"6\"\u003e\"Entre Movimientos\"\u003c\/i\u003e at the ASR Gallery. The collaboration illustrates the intersection of sustainability and art, using the electric RZ 450e as a canvas to explore the phenomenology of light and perception. It serves as a prime example of how abstract art can be utilized for corporate branding and high-profile product launches to create a unique, emotionally resonant physical identity.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"8\"\u003eBring Art to Your Space\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003eThis project illustrates the ability of our artists to produce monumental, custom works for public, corporate, or private environments—ranging from architectural murals to specialized vehicle interventions. IdeelArt invites you to commission a unique, site-specific installation tailored to the technical and emotional character of your project. For inquiries regarding custom murals, art cars, or monumental abstract works, we invite you to contact our curatorial team.\u003c\/p\u003e\n\u003cp style=\"margin-top: 24px; text-align: center;\"\u003e\u003ca href=\"https:\/\/ideelart.com\/pages\/contact\" style=\"display: inline-block; padding: 12px 24px; background-color: #af26af; color: #fff; text-decoration: none; border: none; outline: none; font-size: 14px; letter-spacing: 0.05em; text-transform: uppercase; border-radius: 0; box-shadow: none;\"\u003eContact Us\u003c\/a\u003e\u003c\/p\u003e","brand":"Cristina Ghetti","offers":[{"title":"Default Title","offer_id":57005303464280,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/1548\/1432\/files\/lexus-rz450-by-cristina-ghetti-5532817.webp?v=1775066837","url":"https:\/\/ideelart.com\/products\/lexus-1","provider":"Ideelart","version":"1.0","type":"link"}